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Hampton Roads Prescription Drug Discount Program Provides Cost Savings for Local Residents

In an effort to provide the Hampton Roads community with more affordable access to health care, we have established a free prescription discount program to help area residents save money on medications. The program is open to the public to utilize at area pharmacies, including preferred provider Farm Fresh Food & Pharmacy.

To participate in the program, residents can simply print a Hampton Roads Rx discount card from the program website and present it to the local pharmacy each time they fill a prescription. The program provides card users with valuable cost savings, including up to 70 percent off generic drugs and 20 percent off brand-name medications.

“The Hampton Roads discount program provides a valuable, easy-to-use resource for those in the community who are being affected by escalating medical costs,” said Michelle Harmon, pharmacy district manager at Farm Fresh. “We’re proud to be a part this program, which helps us provide more access to affordable prescriptions to customers, ultimately helping them save their hard-earned dollars.”

The Hampton Roads discount program provides online tools to help card users locate a participating pharmacy and research drug pricing and availability, including generic alternatives from the convenience of their own homes.

Local businesses, healthcare facilities and other area organizations are also encouraged to share the free prescription discount program with employees and customers. To receive more information about printed card deliveries, interested organizations can contact Paramount Rx at

“This Hampton Roads discount program was established to address the rising cost of prescription medications, particularly for the uninsured and underinsured who are paying the most for health care,” said Michael Sallusto, executive vice president of Paramount Rx. “We are excited to offer this opportunity for people in the Hampton Roads community and feel it’s perfect timing for the program as many residents look for ways to reduce health care costs in the New Year.”

The Hampton Roads discount program is a valuable tool for those who may receive little to no health care coverage from their employers, such as part-time workers. Many people are also facing higher co-pays and deductibles that apply to medications with existing insurance plans, and the Hampton Roads discount program can sometimes offer better savings. Participants are encouraged to use a best practices approach when filling their prescriptions, first checking the price through their insurance and then comparing it to their discount card rate.

To learn more about the Hampton Roads program sponsored by Paramount Rx, please visit:

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