Partner Login Pharmacy Login Call (800) 928-4301

Hampton Roads Prescription Drug Discount Program Surpasses $500,000 in Member Savings

The Hampton Roads Rx discount program has broken through a major milestone with more than $500,000 in members savings to-date. Launched in early 2015 by Paramount Rx, the discount program is free and open to residents in the Hampton Roads community to use at area pharmacies, including preferred provider Farm Fresh Food & Pharmacy.

Local residents can print off a Hampton Roads Rx discount card from the program website and present it to their local pharmacy to achieve significant cost savings. By presenting the card each time they fill a prescription, users can save up to 70 percent off generic drugs and 20 percent off brand-name medications.

“At a time when many local residents are struggling with higher health care costs, the Hampton Roads Rx discount program provides much relief on their budget,” said Ray Hernandez, pharmacy district manager at Farm Fresh. “We’re proud to be a part of the program and remain committed to the local community, providing resources for residents to save money and gain more access to important medical prescriptions.”

The Hampton Roads discount program provides online tools to help card users locate a participating pharmacy and research drug pricing and availability, including generic alternatives from the convenience of their own homes.

“Reaching the $500,000 milestone in member savings really validates the mission we set out to accomplish with the Hampton Roads Rx discount program, providing a valuable resource in response to the rising cost of prescription medications,” said Michael Sallusto, executive vice president of Paramount Rx. “We are extremely happy that local residents are reaping the benefits of this program and look forward to passing on the savings to more folks in the area.”

Local businesses, healthcare facilities and other area organizations are encouraged to share the free prescription discount program with employees and customers. To receive more information about printed card deliveries, interested organizations can contact Paramount Rx at

The Hampton Roads discount program is a valuable tool for residents who are uninsured or underinsured, including those who may receive little to no health care coverage from their employers. Many people are also facing higher co-pays and deductibles that apply to medications with existing insurance plans, and the Hampton Roads discount program can sometimes offer better savings. Participants are encouraged to use a best practices approach when filling their prescriptions, first checking the price through their insurance and then comparing it to their discount card rate.

Comments are closed